Product And Packaging Of Cheerios - 2567 Words

Product General Mills emphasizes that Cheerios is a quality and nutritious cereal through its product and packaging. Cheerios remains a healthy and tasty breakfast option for all ages. Cheerios is considered a convenience product, where the consumer does not spend much effort to evaluate prior to purchase. Cheerios has significantly less calories, fat, and carbohydrates than the average cereal according to CalorieKing which compares foods based on their nutritional facts. The ingredients of the cereal are whole grain oats, modified corn starch, sugar, salt, Tripotassium Phosphate, and wheat starch (in order of most used). The American Dietetic Association lists Cheerios’ Nutrition Facts as the following per one cup: 120 Calories, 2G of Fat, 0Mg of Cholesterol, 270Mg of Sodium, 22G of Carbohydrates, 3G of Fiber, 1G of Sugar, and 4G of Protein. Cheerios are packaged inside a sealed bag for health reasons, which is then put inside a 12 inch by 8 inch box for display. The 12 by 8 inch box is considered the primary package while the sealed bag is the secondary package for the cereal. The box is bright yellow which draws the customer’s eye and is considered a brand association of Cheerios. It also has a picture of the product on the front so the customer knows what he or she is buying. General Mills does a great job labeling its products to ensure that the customer knows that it is a healthy product and it can be trusted because it has the General Mills check on it. TheShow MoreRelatedTaking a Look at Cheerios Cereal1254 Words   |  5 Pagesrefreshing an existing product and introducing a new product to General Mills’ extensive product mix. General Mills will need to undertake a strategic plan to revitalize and further develop the Cheerios product over the next two to four years. As the millennial influence increases this marget segment presents a significant opportunity for General Mills to modernize Cheerios through and revitalization and com plimentary product innovation. Currently Cheerios appears to be a standalone product marketed as aRead MoreSwot Analysis for Cheerios2843 Words   |  12 PagesMarketing Audit: Internal Audit: Brand: The brand Cheerios is co-owned by Nestle and US company General Mills, but operates under Nestle for consumer recognition purposes in the UK. Consumers associate Nestle with high quality products and worldwide recognition. Cereal Partners is the UK manufacturer name with their aim being to provide â€Å"high quality, great tasting healthy products† (Nestle, 2012). Cereal Partners UK has established itself as the second largest manufacturer in the UK, with over 25%Read MoreEssay about Packaging Quiz Sample851 Words   |  4 PagesQuiz1 1. Packaging systems for frozen foods generally are designed to provide sufficient protection against changes in temperature that might result in melting of the product. B) False 2. Getting the potential customer to buy the product is an important function of modern retail packaging. [A) True 3. Many package features serve multiple functions at the same time. A) True 4. A package must be made of a single type of material. B) False Feedback: Many packages are made of multiple materialsRead MoreIrish Breakfast Cereal Market2666 Words   |  11 PagesCrunchy Nut Feast), packaging design, as well as promotional offers and licensing tie ins have ensured the market stays relevant to consumers needs. Additional nutrients and vitamins are regularly added during the production process as cereal processing often diminishes the nutritional value of the cereal, this also enables cereal manufactures to promote high in sugar products for example, children ´s cereal Frosties, as a healthy product. Research has shown that a leading branded product in one marketRead MoreIrish Breakfast Cereal Market2679 Words   |  11 PagesCrunchy Nut Feast), packaging design, as well as promotional offers and licensing tie ins have ensured the market stays relevant to consumers needs. Additional nutrients and vitamins are regularly added during the production process as cereal processing often diminishes the nutritional value of the cereal, this also enables cereal manufactures to promote high in sugar products for example, children ´s cereal Frosties, as a healthy product. Research has shown that a leading branded product in one marketRead Moreready to eat breakfast industry6266 Words   |  26 Pagesstatistics showed that industry sales growth had slowed to under 2%, while private labels had topped 5% market share by sales and 9% by volume for the first time. Price increases by the Big Three had widened the gap between branded and private label products. The competitors had traditionally avoided destructive head-to-head competition, but this mutual restraint appeared to be crumbling. Each of the firms faced major decisions going forward about whether to break with the industry’s lock-step movesRead MoreGeneral Mills : An Organization2086 Words   |  9 Pagesand establishing new brands to stay competitive in the global markets (*). In the past, General Mills has tried selling not just food but toys, jewelry and apparel (General Mills, Inc.). Today General Mills has a never ending list of food products from Cheerios and Cinnamon Toast Crunch to Progresso soups and Haagen-Dazs ice cream. The current mission for the company â€Å"is to make lives healthier, easier and richer. General Mills is Nourishing Lives (*).† They plan on achieving their mission by theseRead MoreUnited Cereal2271 Words   |  10 Pagesfood company, which describes a launch decision for a new cereal product. United Cereal (UC) was established in 1910 by Jed Thomas. It was known in the industry, eventually diversified into snack foods, dairy products. By 2010 UC was a $9 billion business, but the breakfast cereals still accounted for one-third of its revenues. As the breakfast cereal trend soon set in. It was very necessary for the company to launch a new product. The company had strong values and policies, which it needed for itsRead MoreNestle and Its Brand Attributes1503 Words   |  7 Pagesbrief description of the topic and the brand ( about 450 words excl in-text, otherwise balance goes to lit) Nestle is the world’s leading nutrition, health and wellness company with 140 years of tradition started with baby food, followed by dairy products and in 1938 produce chocolates. The company is constantly innovating to keep pace with fast changing world to delight consumers. Nestle’s ‘nest’ logo is a graphic translation of founder Henri Nestle’s name, which mean ‘little nest’ - an importantRead MoreWhat Makes A Product Marketing?2228 Words   |  9 Pagesalso it serves to make the brand more recognizable. The game of product marketing is remarkably complex due to the influences on consumers through product design, product advertising, and product placement. Part of what makes a product attractive is its appearance. From cellphones to coffee, this statement is both accurate and vital to the marketability of the product. Three of the main components of the product, as well as its packaging, include the materials used as well as colors and sizes. The utilized