Moet & Chandon - Integrated marketing communications plan Essay

Moet & Chandon - Integrated marketing communications plan - Essay Example Over the years, the company has used brand ambassadors to popularize their champagne, with the current ambassador being the tennis icon, Roger Federer. However, the company has not realized its sales growth potential due to myriad factors including financial crises and growing competition. At times, there have been changes in the market that have presented the company with an opportunity to push its sales further. At the moment, the company hopes to maximize on the findings that â€Å"people are (beginning to become) fed up with austerity and are thus looking for indulgence. Indulgence represents a chance for wine makers and more so champagne makers’ such as Moet & Chandon in the UK. The focus here is to develop an integrated marketing communications plan that would help in capitalizing on the changing market orientation towards indulgence and thus offering a chance for Moet & Chandon to further grow in the UK market. The plan focuses on establishing a name, and placing Moet & Chandon at a competitive position within the next twelve months. Context Analysis-SWOT Analysis Strengths Moet & Chandon though a French company has made it to establish itself as a global company. This is evidenced by the availability of is famous champagne brands all across the globe. This is one of the company’s strengths and one that has helped in establishing the company as the market leaders in the champagne business, at the moment Moet & Chandon has claim to 25? of the global champagne market. The flagship luxury champagne brands are well established and easily identified. The company also benefits from a firm support. This support comes from independent parties within various retail segments who have over the years sold the company’s champagne as the ideal and most preferable and even classy champagne. The other strength is adapted product the company has made it to adapt its products to various consumer needs and this has informed its growth and preference b y a huge and frequent number of champagne users all over the globe. Lastly, the company’s champagne has what can be referred to as a good health of luxury sector. The company’s champagne is identified as the mark of luxury and is a renowned accompaniment of luxurious events or experiences. This is particularly important as it epitomizes indulgence which has been identified as a trend in the near future. Weaknesses One of the weaknesses and one which is not unique to Moet & Chandon is that the production of champagne is dependent on seasons. There might be times when the market demand is high but the overall production is curtailed by the season dependent vineyards. The other weakness is that there is always a need to have a lot of stock, this is not easy and is in the long run very expensive. Lastly, there are fluctuations in the market demand (market volatility) meaning that there lacks consistency in sales (seasonality of sales). Opportunities Going forward, the comp any identifies a host of opportunities which would guarantee growth if at all the company develops a proper and realizable plan while taking advantage of its strengths. One of the opportunities is close relations with customers. This is a great opportunity as the company is able to fast introduce its products to customers who understand the company’

Academic Dishonesty Essay Example | Topics and Well Written Essays - 750 words

Academic Dishonesty - Essay Example In this regard, the aim of the current essay is to proffer pertinent issues affecting academic dishonesty, as a behavior that young people often choose to participate in with their peers, knowing full well that it comes with specific risks, side effects, or hazards. Specifically, one intends to determine how young people justify their decision to participate in academic cheating and the factors that influence this choice. The essay hereby aims to prove that academic dishonesty is the effect of different factors impinging on the performance of students placing the blame on the external factors more than the individual students’ desire to manifest exemplary academic performance. Definition of Terms.The Missouri State’s policy defines academic dishonesty as encompassing any of the four specific acts, to wit: (1) â€Å" Cheating: The term â€Å"cheating† refers to using or attempting to use unauthorized materials, information, or study aids in any academic exercise; (2) Fabrication: The term â€Å"fabrication† refers to unauthorized falsification or invention of any information (including research data) or any citation in any academic exercise; (3) Plagiarism: ... ndicates, any or all of the abovementioned acts are considered maladjusted behavior and are usually dealt with the stiffest penalties and sanctions imposed by different schools and universities depending on the extent, degree, level, and frequency of the acts committed. Factors Influencing Academic Dishonesty The study conducted by Lambert, Hogan and Barton (2003) aimed to identify various rationales for cheating. From among those that were revealed through the support of previous researches and studies on the subject, the following factors actually influence academic dishonesty: alienation, low levels of commitment between learning orientations and ideals of higher education, failure to emphasize and recognize ethical implications of the behavior, past cheating behavior, and other crucial variables such as â€Å"competitiveness of their major, course difficulty, the need for professional success, cynicism, and that other students cheat† (Lambert, Hogan and Barton par. 19). Ot her crucial factors that reveal increased propensities to cheat focus on gender, where males have higher tendencies to indulge in academic dishonestly than females. According to Lambert, et al (2003), â€Å"women are socialized differently and view cheating more negatively† (Lambert, Hogan and Barton par. 8). Further, the impact of age was found to be inversely related to cheating behavior. The younger the students, the more they are inclined to cheat due to immaturity and lack of responsibility and accountability for one’s actions. In addition, students with lower GPAs justify the need to cheat hopefully to attain higher grades, if dishonesty is not detected. Finally, the imposition of deterrent sanctions affects the level and extent of academic dishonesty. Schools and universities with strict