The Iliad Achilles Rage Essays - 1052 Words

`Rage--Goddess, sing the rage of Peleus son Achilles The first line of the Iliad describes a human emotion that leads to doom and destruction in Homers poetic tale of the Trojan War. Achilles rage is a major catalyst in the action in the Iliad. It is his rage that makes him both withdraw from and, later, rejoin the war with a fury. Why is Achilles enraged? Is his rage ignited solely by his human adversaries or do the gods destine him to the experience? Achilles rage has many facets. His rage is a personal choice and, at times, is created by the gods. The Iliad begins with the clash between Achilles and Agamemnon. Agamemnon has little, if any, respect for the gods. This is displayed by his irreverent†¦show more content†¦Achilles questions himself, Should he draw the long sharp sword slung at his hip, thrust through the ranks and kill Agamemnon now?--or check his rage and beat his fury down? (108). Here, Hera has Athena intervene to keep Achilles from killing Agamemnon, which shows how the gods control Achilles destiny. The argument between Achilles and Agamemnon clearly shows that the two men have different opinions about the power of the gods, what is holy or unholy, and what is proper treatment of other men. These differences are one source of Achilles rage. Achilles is also angry at having to fight another mans battle. The Trojan War is being fought because Paris stole Helen, Agamemnons sister-in-law. In his argument with Agamemnon, Achilles points out It wasnt Trojan spearmen who brought me here to fight. The Trojans never did me damage, not in the least (107). Achilles rage heightens in the argument and he declares No, you colossal, shameless--we all followed you, to please you, to fight for you, to win your honor back from the Trojans---Menelaus and you, you dog-face! (108). Achilles is also angry because even though he and many other soldiers are there risking their lives for Agamemnon and Menelaus, Agamemnon is sly enough to avoid personal injury. Achilles says to Agamemnon, Never once did you arm with the troops and go to battle or risk an ambush packed with Achaeas picked men--you lack the courage, you can see deathShow MoreRelatedKleos in the Iliad Essay1074 Words   |  5 PagesKleos in the Iliad When we consider the Hero in ancient Greek culture, we must forget our notion of what a hero is. The ancient Greek concept of a hero was different from our own cultures. The motivation for any Homeric Greek is glory, or Kleos, that is to be honored and respected among their people. Not only does kleos imply being honored and respected, it literally means ‘to be heard.’ Achieving kleos entails that your tale and ultimately you will live on forever. Kleos is essentialRead MoreTheme Of The Iliad1318 Words   |  6 PagesThemes found in the Iliad The Iliad is one of the greatest and earliest works of Greek literature beautifully written by Homer. The poem was set at the last year of the Trojan War prior the fall of Troy, that was indeed ten years long. Moreover, the focus of this poem is a conflict that rose among Agamemnon, king of Mycenae and commander-in-chief of the allied Greeks, and Achilles, the greatest warrior, rather than the events and battles that occurred in the Trojan War between the Greeks and TrojansRead More The Character Achilles in Homers The Iliad993 Words   |  4 PagesThe Character Achilles in Homers The Iliad The first book of The Iliad, appropriately titled the Rage of Achilles, sets the scene for the remainder of the epic (selu.edu/Academics/Depts/WritingCenter/The_Growth_of_Achilles.htm). This rage is invoked by pride, a theme of pivotal importance for the Greeks. Pride is the source of the conflict between Achilles and Agamemnon in Book 1. The incident that provoked Achilles rage took place in the tenth and final year of the Achaean attack on TroyRead MoreEssay On Simile In The Iliad790 Words   |  4 PagesHomeric simile throughout The Iliad to describe the Trojan or Achaean people and/or army as a group. Yet, the Homeric simile also applies to an individual many times throughout the text, specifically, The Iliad’s protagonist: Achilles. Achilles is a complex and dynamic character. Despite his almost superhuman strength defining his identity, he rejects the heroic code, and his fated downfall in The Iliad’s Book 24 ultimately defines him. The Homeric simile symbolizes Achilles’ strength in battle, juxtaposesRead MoreThe Rage That Drives Achilles Essay785 Words   |  4 PagesThe Rage That Drives Achilles In Homer’s book the â€Å"Iliad† lays an epic conflict between a man and his inner self that ultimately leads to great loss on a wider scale and not just to himself. Achilles is a man with a superpower but has a severe problem when his ego is insulted. Achilles is driven by rage and anger and will do everything in his power to seek vengeance on anyone whom gets in the way of his pride whether it is friend or foe. One might argue whether Achilles is an epic hero but thisRead MoreThe Impact of Classical Literature on Machiavellianism Essays1442 Words   |  6 Pagespassed on through history via The Iliad by Homer. The Greeks, one of the earliest recorded civilizations that our species is aware of, had a large influence on the Roman Empire and by extension most of the civilizations of our known history. Through history and different cultures, there are various stories of heroes and heroism, and it seems that the definition of heroism has changed frequently since class ical antiquity. â€Å"Goddess, sing the rage of Peleus’s son Achilles, murderous, doomed, that costRead More Creon And Achilles Essays1515 Words   |  7 Pages Both Creon of Sophocles’ Antigone and Achilles of Homer’s The Iliad end up allowing the body of their enemy a proper burial. During the time following the death of Hector, Achilles is in a position very similar to that which Creon deals with in Antigone. Both men show similar flaws, and face similar struggles. The difference between the two men is only subtly discernible until the telling moment when each man is faced with pressure to change his stance on the fate of the fallen warrior. Each man’sRead MoreCharacter Analysis - Achilles756 Words   |  4 PagesCharacter Analysis: Achilles In Homer’s epic â€Å"The Iliad† the main character, Achilles, is not really the typical run of the mill hero. Even though he is a great warrior he doesn’t come off as one in the epic. His rage constantly comes up when his feelings get hurt or someone insults him. Because of this he stops fighting with his own people all because he has been offended by his commander, Agamemnon. It is not till after his friend gets killed in battle that he re-enters the war, only again becauseRead MoreThe Iliad, by Homer980 Words   |  4 Pages The Iliad written by Homer in the days of Ancient Greece has become one of the most epic poems of all time. It is a poem that has been debated for centuries. Within the tale of Achilles and the wrath of war lies a magnificent object that is shortly mentioned in Book 18. The brief section in Book XVIII, lines 505-660, described the shield that Achilles would carry into battle. However, it also tells us something about the nature of Ach illes and his heroic image full of rage and anger. In orderRead More Achilles: a Tragic Hero Essay example1166 Words   |  5 PagesAchilles as Tragic Hero In his classic work Poetics Aristotle provided a model of the tragic hero. According to Aristotle, the tragic hero is more admirable than the average person. This results in the tragic hero being admired by the audience. For the audience to accept a tragic ending as just, it is crucial that the tragic hero be responsible for their undoing. At the same time though, they must remain admired and respected. This is achieved by the tragic hero having a fatal flaw

How to Use a My Service Canada Account

The My Service Canada Account (MSCA) is available from Service Canada, the federal department charged with delivering a wide variety of government services. The account provides secure online access to view and update your personal information on Employment Insurance (EI), the Canada Pension Plan (CPP), and Old Age Security (OAS). How to Obtain an Access Code Before you can register for a My Service Canada Account, you need an access code—either an EI access code if you are applying for EI benefits or a Personal Access Code, which you must request. The four-digit EI Access Code is printed in the shaded area on the benefit statement mailed to you after you apply for Employment Insurance. To request a seven-digit Personal Access Code (PAC), read the information on the Request a Personal Access Code page. Read and print the Privacy Notice Statement for your records. Select continue, provide the following information, and submit your: Social Insurance NumberFirst nameLast nameDate of birthMothers maiden namePostal code and address information It will take five  to 10 days to receive your PAC by mail. Once you have an access code, you can register for a My Service Canada Account online. How to Register and Log In At the MSCA website, you can choose between logging in with CGKey using a Government of Canada User ID and password or using credentials you may already have with a Sign-In Partner, such as those you use for online banking. When you use a Sign-In Partner, Service Canada will not share personal information with the partner about the government services you access and the partner will not provide personal information it holds to Service Canada during the login process. Service Canada will not know which partner you are using. If you are a first-time user, follow the registration instructions to complete the sign-up process before logging in. GCKey Registration First, read and accept the terms and conditions. Be prepared to: Create a User IDCreate recovery questions, answers, and hintsCreate and confirm a password Sign-In Partner Registration Read and agree to the terms and conditionsSelect a Sign-In Partner Employment Insurance (EI) Once you are logged in, you can use the My Service Canada Account tool to view your electronic Records of Employment (ROEs) and information on your EI claim, including your weekly benefit rate, the start and end date of your claim, the start and end of your waiting period, your allowable earnings, the number of weeks you will be entitled to receive EI benefits, the number of weeks of EI benefits you have already received, payment dates, and details about payment deductions. This account tool also allows you to: View information on past EI claimsSubmit an Absence From Canada formSubmit a Course or Training formPrint your T4E tax slip for EI benefits to use when filing your income tax returnStart or stop the mailing of your T4E tax slipsRegister to pay EI premiums on your self-employment incomeChange your address or telephone informationSign up for direct deposit or change your banking information Canada Pension Plan (CPP) The My Service Account allows you to view information about your Canada Pension Plan (CPP) benefits and view and print your CPP Statement of Contributions. You can also use this tool to: Get an estimate of your CPP retirement benefitsPrint your T4A(P) tax slip for CPP benefits to use when you file your income taxesStart or stop the mailing of your T4A(P) tax slipsChange your address or telephone information (some exceptions apply)Sign up for direct deposit or change your banking information Old Age Security (OAS) Information on Old Age Security (OAS) benefits is also available in the My Service Account. The details of your benefits—including payment dates and monthly amounts—is found here. The tool also allows you to: Print your T4A (OAS) tax slip for OAS income for your income tax returnChange your address or telephone information (some exceptions apply)Sign up for direct deposit or change your banking information Questions and Assistance If you have difficulty using the My Service Canada Account tool, visit the nearest Service Canada Office. Experienced government personnel will be available to answer questions and provide assistance.

The Pros and Cons of Nationalism Essay example - 579 Words

Nationalism at its core is the support of a country. The goal of a country is to have some sort of resonance within the individuals that reside there that call themselves citizens. If the citizens don’t feel any connection with their country, they may move to find one that they feel closer too. Once found, they may support the country over others, defend it within conversations of politics or just find groups that have the same ideals they do about the country. This papers purpose is to illustrate the pros of nationalism as well as its cons. Beginning with America, there is a strong sense of nationalism. Being called patriotic would signify you support America and the ideals the flag stands for. It has many meanings to every†¦show more content†¦Great evidence of this is in Germany’s history. Although repeated quite often as an example of radical nationalism, this doesn’t remove it from being a true and sad example of nationalism in its worst form. The central leaders of Germany including Hitler instituted anti-Jew laws and once they were certain that the public agreed with these, or at least didn’t disagree, started implementing much more extreme laws against the Jewish people. This created one of the worst genocides in the history of mankind. (Krome, 2010) What Hitler did, was take the dislike of Jews that the Muslims helped establish (Maghen, 2009) (Jeffrey, n.d.) , along with Christianity that the Jews were a problem (Callahan, 2004). Having these to point to, he directed an entir e nation to become his â€Å"Aryan† race, and Jews weren’t alone. Blacks and all other races and religions or creeds were included in the category of being removed, but it was largely the Jewish population affected. In short, nationalism is both good and bad. It seems to block rational behavior and logical thinking to be replaced by radical support for a cause. When it’s functioning well, it allows the citizens of a country to unite with each other and share a common interest. Unfortunately this is hard to govern, and it seems to be directed by government bodies and religion. Radical support can go either way, for or against any topic. Middle ground isn’t somethingShow MoreRelatedThe Issue Of American Patriotism1453 Words   |  6 Pages Nationalism and patriotism is a very touchy subject for some people just due to the fact of everyone having their own opinion on what it means. Some people just do not know the difference between the two, or just don’t know if there even is a difference. They are very often commonly confused as the same thing and I can see why at first glance, but after searching this subject on many credible sources I have come to find many clarifying and interesting facts on this particular topic. First of allRead MoreIs Globalization Diminishing The Presence Of Nationalism?1334 Words   |  6 PagesAlexander Alezi Professor Hemrick ENC1101: Composition I 10 December 2014 Is Globalization Diminishing the Presence of Nationalism? As a kid I was taught to question everything and to think for myself. For that reason, I questioned how the world operates. During my time, globalization has been the major factor contributing to changes in our society. We are slowly becoming a close nit network of countries with the common goals of becoming a world superpower, financially rich, and multicultural.Read MoreEssay about The Pros and Cons of Imperialism540 Words   |  3 Pagesparts of Southeast Asia. On the other hand, the new imperialism was the period between the years â€Å"1870-1914†, where Europe became more focused on expanding their land into Asia and Africa. Imperialism had many pros and cons. In addition, it also had many causes led by the feeling of nationalism. Several significant causes led to the rise of imperialism in Europe. Economy played a role in the rise. For instance, many nations demanded more natural resource that they did not have on their land. SecondRead MoreSocialism And The Second Is Capitalism922 Words   |  4 Pages There are to forms of economic systems that will be explained in the paper. Both of the topics will be about the origins of each form of economic system, what each hopes to achieve, and the pros and cons. The first is going to talk about socialism and the second is capitalism. Socialism is a government run by the public rather than by private individuals. Thus, in a socialistic country, the common public owns the factors of production and makes economic decisions. Therefore individuals do not workRead MoreForeign Direct Investment - Political Ideologies (Starbucks Case Study)703 Words   |  3 Pagesin, political ideologies of the host countries needed to be considered. Different countries may have different stances towards FDI, and it depends on the country’s political ideology. There are 3 main types of ideologies: Radical view, pragmatic nationalism and free market. 1. RADICAL VIEW This view, traditionally backed by highly nationalistic, socialist or communist countries, was inspired by Marxist political and economic theory, and claims that FDI is a means to â€Å"imperialist domination†, wherebyRead MoreNations Should Promote Localization, Not Globalization Essay1590 Words   |  7 Pagesare stepping up in their strife against globalization. In California, the nations largest apparel union has protested against Guess decision to move jean production to Mexico. The corporation has two options which are both weighed down by pros and cons to either decision. The union workers believe that the corporation would be gaining to many benefits of untamed globalization, fattening profits while squeezing wages and encouraging downsizing. They are obviously not wrong but this isnt necessarilyRead MoreRecersch Proposal1454 Words   |  6 Pagesnationals to manage local subsidiaries and helps local motivation and morale. a. Advantages of the Polycentric Approach. A polycentric approach is used to control costs, to cater to host-country nationalism, to develop local management talent, to boost employee morale, to counteract high expatriate failure rates, and to maximize local adaptations for particular products. †¢ Political Considerations. Hiring local managers may be an Read MoreJapanese Nationalism and Its Impacts in East Asia3853 Words   |  16 PagesJapanese Nationalism and its Impacts in East Asia Introduction Led by a new group of conservative leadership, Japan is undergoing a rise in nationalism fueled by complex mixture of causes spanning from internal politics, economy, perception of new threat from China, and external influence know in Japan as Gaiatsu. Meanwhile, East Asia is experiencing a dramatic shift in regional dominance from Japan to China. Due to the rapid growth in Chinas economy, East Asian nations, having depended on JapanRead MoreImperialism of India by Britain Essay571 Words   |  3 PagesImperialism is the domination of one country of the political, economic, or cultural life of another country. Imperialism is more often than not fueled by two major schools of thought known as nationalism and Social Darwinism. Nationalism is a feeling of pride and devotion to one’s country. This can drive a person to think that their country is the most powerful, and in essence drives that person mad with power and a hunger to conquer, which not ironically is exactly what man y countries did. SocialRead MoreReinstating the Military Draft Essay863 Words   |  4 Pagesa continuous mandatory service, you would think it would be easy to get one reinstated. Unfortunately not, some people in this day and age would rather look at the negative side of a situation rather than the positive side. For instance, another con many would say about mandatory military service is there is no justification for military service if we are not under any current threat. The armed forces are capable of carrying out their current roles without the distraction of conscripts. Some further

Product And Packaging Of Cheerios - 2567 Words

Product General Mills emphasizes that Cheerios is a quality and nutritious cereal through its product and packaging. Cheerios remains a healthy and tasty breakfast option for all ages. Cheerios is considered a convenience product, where the consumer does not spend much effort to evaluate prior to purchase. Cheerios has significantly less calories, fat, and carbohydrates than the average cereal according to CalorieKing which compares foods based on their nutritional facts. The ingredients of the cereal are whole grain oats, modified corn starch, sugar, salt, Tripotassium Phosphate, and wheat starch (in order of most used). The American Dietetic Association lists Cheerios’ Nutrition Facts as the following per one cup: 120 Calories, 2G of Fat, 0Mg of Cholesterol, 270Mg of Sodium, 22G of Carbohydrates, 3G of Fiber, 1G of Sugar, and 4G of Protein. Cheerios are packaged inside a sealed bag for health reasons, which is then put inside a 12 inch by 8 inch box for display. The 12 by 8 inch box is considered the primary package while the sealed bag is the secondary package for the cereal. The box is bright yellow which draws the customer’s eye and is considered a brand association of Cheerios. It also has a picture of the product on the front so the customer knows what he or she is buying. General Mills does a great job labeling its products to ensure that the customer knows that it is a healthy product and it can be trusted because it has the General Mills check on it. TheShow MoreRelatedTaking a Look at Cheerios Cereal1254 Words   |  5 Pagesrefreshing an existing product and introducing a new product to General Mills’ extensive product mix. General Mills will need to undertake a strategic plan to revitalize and further develop the Cheerios product over the next two to four years. As the millennial influence increases this marget segment presents a significant opportunity for General Mills to modernize Cheerios through and revitalization and com plimentary product innovation. Currently Cheerios appears to be a standalone product marketed as aRead MoreSwot Analysis for Cheerios2843 Words   |  12 PagesMarketing Audit: Internal Audit: Brand: The brand Cheerios is co-owned by Nestle and US company General Mills, but operates under Nestle for consumer recognition purposes in the UK. Consumers associate Nestle with high quality products and worldwide recognition. Cereal Partners is the UK manufacturer name with their aim being to provide â€Å"high quality, great tasting healthy products† (Nestle, 2012). Cereal Partners UK has established itself as the second largest manufacturer in the UK, with over 25%Read MoreEssay about Packaging Quiz Sample851 Words   |  4 PagesQuiz1 1. Packaging systems for frozen foods generally are designed to provide sufficient protection against changes in temperature that might result in melting of the product. B) False 2. Getting the potential customer to buy the product is an important function of modern retail packaging. [A) True 3. Many package features serve multiple functions at the same time. A) True 4. A package must be made of a single type of material. B) False Feedback: Many packages are made of multiple materialsRead MoreIrish Breakfast Cereal Market2666 Words   |  11 PagesCrunchy Nut Feast), packaging design, as well as promotional offers and licensing tie ins have ensured the market stays relevant to consumers needs. Additional nutrients and vitamins are regularly added during the production process as cereal processing often diminishes the nutritional value of the cereal, this also enables cereal manufactures to promote high in sugar products for example, children ´s cereal Frosties, as a healthy product. Research has shown that a leading branded product in one marketRead MoreIrish Breakfast Cereal Market2679 Words   |  11 PagesCrunchy Nut Feast), packaging design, as well as promotional offers and licensing tie ins have ensured the market stays relevant to consumers needs. Additional nutrients and vitamins are regularly added during the production process as cereal processing often diminishes the nutritional value of the cereal, this also enables cereal manufactures to promote high in sugar products for example, children ´s cereal Frosties, as a healthy product. Research has shown that a leading branded product in one marketRead Moreready to eat breakfast industry6266 Words   |  26 Pagesstatistics showed that industry sales growth had slowed to under 2%, while private labels had topped 5% market share by sales and 9% by volume for the first time. Price increases by the Big Three had widened the gap between branded and private label products. The competitors had traditionally avoided destructive head-to-head competition, but this mutual restraint appeared to be crumbling. Each of the firms faced major decisions going forward about whether to break with the industry’s lock-step movesRead MoreGeneral Mills : An Organization2086 Words   |  9 Pagesand establishing new brands to stay competitive in the global markets (*). In the past, General Mills has tried selling not just food but toys, jewelry and apparel (General Mills, Inc.). Today General Mills has a never ending list of food products from Cheerios and Cinnamon Toast Crunch to Progresso soups and Haagen-Dazs ice cream. The current mission for the company â€Å"is to make lives healthier, easier and richer. General Mills is Nourishing Lives (*).† They plan on achieving their mission by theseRead MoreUnited Cereal2271 Words   |  10 Pagesfood company, which describes a launch decision for a new cereal product. United Cereal (UC) was established in 1910 by Jed Thomas. It was known in the industry, eventually diversified into snack foods, dairy products. By 2010 UC was a $9 billion business, but the breakfast cereals still accounted for one-third of its revenues. As the breakfast cereal trend soon set in. It was very necessary for the company to launch a new product. The company had strong values and policies, which it needed for itsRead MoreNestle and Its Brand Attributes1503 Words   |  7 Pagesbrief description of the topic and the brand ( about 450 words excl in-text, otherwise balance goes to lit) Nestle is the world’s leading nutrition, health and wellness company with 140 years of tradition started with baby food, followed by dairy products and in 1938 produce chocolates. The company is constantly innovating to keep pace with fast changing world to delight consumers. Nestle’s ‘nest’ logo is a graphic translation of founder Henri Nestle’s name, which mean ‘little nest’ - an importantRead MoreWhat Makes A Product Marketing?2228 Words   |  9 Pagesalso it serves to make the brand more recognizable. The game of product marketing is remarkably complex due to the influences on consumers through product design, product advertising, and product placement. Part of what makes a product attractive is its appearance. From cellphones to coffee, this statement is both accurate and vital to the marketability of the product. Three of the main components of the product, as well as its packaging, include the materials used as well as colors and sizes. The utilized

Jollibee acquire mang inasal Free Essays

Jollibee acquires Mang ‘nasal The countrys biggest food retailer is acquiring majority control of a fast-growing barbeque fastfood chain in a continuing bid to beef up its business portfolio. Jollibee Foods Corporation OFC) disclosed to the Philippine Stock Exchange that it is acquiring 70% of the shares of Mang ‘nasal for Php3 billion. This came as a surprise to many people, which stockbrokers, analysts, investors, and ordinary consumers. We will write a custom essay sample on Jollibee acquire mang inasal or any similar topic only for you Order Now Mang ‘nasal found success as a fastfood chain offering barbecue chicken. Started in 2003, the company now has 303 stores in the Philippines, all but 24 of which are ranchised outlets. It has revenues of P2. 6 billion and system-wide sales of P3. 8 billion a year. Jollibee said it would pay P200 million in downpayment to the owner of Mang ‘nasal Philippines, lnJap Investments, led by Edgar Sia Ill. Around 90% of the balance will be paid upon closing of the agreement, with the remaining 10% to be paid three years onward after the deal is reached. The parent company will continue to hold 30% of Mang ‘nasal. The news comes in the heels of a recent announcement from Jollibee that it will terminate its Delifrance franchise unitin 2011 and news that Mang ‘nasal will go ublic (Initial Public Offering) also next year. Jollibee Foods Corporation, as of July 31, 2010, has a total number of 1,582 store branches in the Philippines: Jollibee (702); Chowking (406); Greenwich (221); Red Ribbon (215); Delifrance (23); and Manong Pepe’S (15). Reasons why Jollibee acquires / Bought Manq Inasal : Jollibee considered Mang ‘nasal more of a threat than Mcdonald’s. This is mainly because Mang ‘nasal was one of the few restaurant chains that would put up a branch anywhere there was a Jollibee. If you think about it there’s definitely an overlap between the customers of Jollibee and Mang ‘nasal. These are the people ho want value for their money and nothing beats Mang ‘nasal’s Unlimited Rice (especially for Filipinos). In order to strengthen their market in the fast food industry, Jollibee started to veer their focus. Instead of focusing on how to satisfy their customers more and improving their products, they increased their profits abundantly by purchasing other food companies. Merging and acquisitions seemed to have been an effective strategy for Jollibee not only because of its dominance but also because of numerous other reasons . Merging and acquisitions increases revenue through decreased manufacturing and human labor cost. How to cite Jollibee acquire mang inasal, Papers

Marketing and Competitive Environment of a University Brand

Question: Discuss about the Marketing and Competitive Environment of a University Brand. Answer: Introduction The report following report is conducted on the marketing strategies and competitive environment of the University of New South Wales in Australia. The University of New South Wales is one of largest research and teaching university. The university has an increasing popularity across Australia. The university has developed an academic environment where outstanding students as well as scholar across the world pursue their programs of study and research. The purpose of the report is to identify the current marketing strategies and assess its efficiency compared to others in the industry. The report provides an intensive analysis of the current marketing strategies of University of New South Wales. Market background NSW in Australia is rapidly growing due to its enhanced marketing strategies. Australian universities have observed an intensive review as well as reform over the past few years. As the Federal government launched a demand-driven funding model for the universities, NSW in Sydney has paved its way for increasing the number of domestic students during the period 2012 to 2015 (Research.unsw.edu.au UNSW, 2017). On the other side, as Australian economy is persistently stable, people are able to spend more money on the universities for receiving higher quality of education. In addition to this, another major significant driver that positively influences the growth of New South Wales is the enrolment of international students. As the government has made changes in the VISA, thousands of students receive the opportunity to pursue higher education in the top universities of large cities like Sydney. Market summary As mentioned by Wheelahan et al., (2012) the demand of high quality of education in Australia is rapidly increasing. Undoubtedly, the universities are gaining a huge amount of profits as they have student from both domestic as well as international market. As mentioned by Behrendt et al., (2012) Australian universities are highly preferred by the students of Asian countries. However, though the demand of Australian education is high, the market has entry barriers due to stringent regulations and high cost of infrastructure. The Australian universities have observed a high cost, which is associated with the delivery of higher education. This may include recruitment of qualified academic teachers, advertising, design and enhancement of course content. The revenue of the university is estimated to expand at an annual rate of 4.5% during the period 2016-2017 (Bossu, Bull Brown, 2012). Market demand Assessment As discussed earlier, the demand of Australian education is significantly high as the universities have been able to provide the desired quality of education. In such context, Siemens, Shah Sid Nair (2013) commented that the Australian universities have gained the tremendous popularity due to the availability of stable economy, advanced technology, favorable regulatory framework and persistent support from the government of the country. On the other side, it is also identified that as the online education is highly preferred in the country, the requirement for classroom is reduced, which eventually decrease the cost of infrastructure for existing universities. However, the new university or the entrants may not get the opportunity to provide online education due to lack of market share and popularity in the new environment (Behrendt et al., 2012). Additionally, it has been found out that Australian universities do not differentiate the domestic students. Therefore, the enrollment of domestic students remains high. For example, the University of New South Wales provides a very similar array of course programs to students of home country with no price competition. Nonetheless, the differences in price have only been found in the global environment. Segmentation and Target market Demographic segmentation-Some particular aspects are usually considered while segmenting the customers demographically. The aspects are such as age, religion, gender, family size, income and education (Sharma Lambert, 2013). When it comes to age and life cycle, the universities know, the needs of the students might change. The University of New South Wales pays the major attention on Post Graduate and the Ph.D students who do not want to drop education in the middle of the course. The graduate and high school student have the tendency to drop education in the middle of the course and then again, they join after years. However, universities cannot earn desired profits from the high school and under graduate students. Based on Australian culture, it is observed that demand of marketing is course programs are high in Australia. Thus, NSW focuses on the students who are interested in marketing programs such MBA and BM. As the economy is comparatively high in Australia, the cost of the programs are little higher but affordable. The families located in the large cities like Sydney, Canberra are prime customers of NSW as the families living in the urban areas and capital of Australia have high disposable income than the sub-urban areas. Geographic segmentation- The opportunities of higher education are largely available in Australia, student from different countries prefer to pursue education. Almost 31% of international student are from the Asian countries such as India, Pakistan, Bangladesh, Singapore, Maldives, and Middle East countries (Harmon 2015). Target market- The target markets of University of New South Wales are both the tier-tier-II and I cities in the domestic environment. A large percentage of students from domestic environment take admission at UNSW. However, the focus of the university is also on the Asian market. Almost 13% of international students are from India. Thus, India is one the major market of UNSW (Shah Sid Nair. 2013). Current marketing mix analysis Product: As the demand of marketing is comparatively high than others, UNSW provides different marketing programs such as Masters Business Administration, HRM courses, product development programs, Service Strategy, Strategic Branding, health science, law, finance and many more (Research.unsw.edu.au UNSW, 2017). Price- Implementing the principles of regulatory framework, UNSW sets the competitive prices for its products or courses. For postgraduate Masters Degree, the university charges AUD$20,000 to $37000 per year for international students. However, domestic students, the cost will be about $17,500 to $ 31,500 dollar (Research.unsw.edu.au UNSW, 2017). Promotion-In order to promote the services and courses NSW arranges different educational campaign in different cities Australia. Moreover, in order to reach the global market, the university has paid the attention to social media marketing. The marketing department promotes the courses by developing an advertisement featuring content of course, galleries, infrastructure, events, and alumni programs on social media tools like Facebook, YouTube and Instagram. Place- University of New South Wales has developed its campus and construction especially in Tier I cities like Sydney and Canberra. PEST analysis Political environment- As put forward by Butler et al., (2013) the Australian government has always been supportive towards the private universities. However, certain regulations have been imposed on private universities. In the recent time, Australian government expressed a demand to maximize the number of students from a larger diversity of backgrounds. In addition, the government of Australia is developing several mechanisms to supervise the quality of learning and teaching in the tertiary education. Environmental- The end of last financial year in Australia indicates that economic position of the country is stable. The nation carries an enviable and strong economy with per capita GDP. However, the funding in higher education sector is very tight as well as competitive. As put forward by Doherty, Steel and Parrish (2012), education is the foundation of Australian economy as the sector employs almost 8% of the workers. Social- The needs students and their expectation are changing. As the fees of the courses have increased, a considerable shift is identified in Australias education sector- client-centre focus. The universities are perceived to be modern with the developed structure and enhanced teaching style. Technology- As Australia is technologically developed, the higher education sector in the country has embraced the innovation technology. Each university has individual online portal for internal submission of projects, papers and other tasks. Competitor analysis The major competitor of University of New South Wale is Western Sydney University. WSU is step ahead due to its capital investment and strategic capability (Bentley et al., 2013) Objective To become the leading global university To provide the advanced courses with the technology and highly skilled staff To create a diverse environment of education To become the largest research centre in the world Strategy Major focus on the large market such as European nations Promote Australian education in the global environment Hire global talents for high quality of education Reduced the cost of operation and attract highest number of students Strategic Capability Highly qualified staff High tech multi-media labs A diversified workforce Strong financial background as the university takes part in the CSR activities Assumptions Western Sydney University could be a major threat for University New South Wales as the University has strong global presence. WSU covers the entire European market, especially, the economically developed countries like Germany, Russia. In the near future, Western Sydney University could get into the Asian market. SWOT analysis Strength v High demand in the internal environment v Wide reach due to the strong presence in digital media v Outstanding performance achievement v Located in the Tier-1 city Weaknesses v Lack of skilled and competent technical staff v UNSW is not able to offer job opportunities to students v Lack of shareholders Opportunities v As the government had made changes in the VISA requirement, the University has many opportunities to enroll students from all nations v As the government cannot arrange the fund for public universities enhancement, the private university like NSW is high preferred. Threats v Increasing competition among the existing universities as the demand is high v As the technology is rapidly changing and the education is vastly dependent on the virtual technology. Thus, present investment on technology is just a mere initiative. The company has to make large investment on the use of technology such as recruitment of IT staff. Table 1: SWOT analysis Value and brand positioning analysis When it comes to brand positioning, UNSW effectively understands the market. The marketing department of the brand knows Asian students are lagging behind in the global environment due to unavailability of developed education and technology. The university keeps the focus on the Asian market. To position the value of the services, University provides optimal opportunities to students such as advanced presentation and audio-visual equipments, a campus library with access to intensive array of online database. Thus, the students are able to keep the latest information in the respective field. Plasma screen is installed in the ground floor to convey latest information. References Behrendt, L. Y., Larkin, S., Griew, R., Kelly, P. (2012). 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